Great concept, I see a lot of opportunity sitting on the table in this space. My 2month old web programming skills (desktop algorithm design for 13+years) hit a speedbump. Finally found someone more fluent in php, and overnight the contextual advertising alpha was born.
The personalization we are looking for requires automation of computer knowledge about us. I want to vote up and down ads that speak to me. I want my share public Internet info (rss feeds to my blog, Twitter stream, friendfeed, facebook, and google wave) to help identify not only relevant ads, but interesting 2-way driven search.
Look forward to speaking with you more Kevin. Search Victus spiritus monetization web2010 for more info. Or Victus spiritus democratization an economy of minds. Would link them but iPhone is hit or miss with cut and paste
dherman76
· 2 months ago
Sorry for being late to the party with comments.
This is obviously a huge opportunity which people have looked at in the past, are currently looking, and have it on their radar screen.
Google is doing to some extent with their GCN (content network) where you can list what you are interested in and the ads will show if an advertiser matches up. Some other targeting groups are trying to institute a user-initiated system as well.
The big issue here is that people are not always in market for the same thing every day and what people want change at a moments notice. Once a user sets his preferences for ads, then he forgets and 6 weeks later, he's still using the same preferences. Problem #1.
Another problem (#2) is that no one ad serving system or ad network controls 100% of display ads. Unless each ad network and server taps into this 3rd party behavioral "bank," then this idealistic targeting becomes a moot point.
Another problem (#3) is that you need to get consumer buy-in and it becomes a chicken/egg scenario. The system is only as good as the amount of advertisers and the amount of consumers using the system.
Lastly, problem (#4), consumers do not know what they want. People say they know what they want in some instances but the chances of people buying exactly "that" is actually lower in aggregate than one may think.
Even with all of the above problems, I still like this opportunity and has the potential of becoming a grand slam. Nevermind privacy legislation that is on its way and other forthcoming hurdles - this could be a big opportunity.
As mentioned above, there are a few players seriously looking at this, but I believe that the ocean is large enough for a few fish.
Kevin Marshall
· 2 months ago
I agree with you on all fronts here...I don't know enough about the overall ad business to dive into building a system like this but I do think it's coming at some point soon...and really, at this stage, as a consumer...all I want is a simple way to filter out ads that def. don't apply to me...it can be a simple 'ignore this ad' or 'remove this ad' link that google adsense puts in...I won't always click it (in fact I would rarely click it)...but I would occasionally click it and eventually the ads would get 'better' for me, the advertisers would get more valuable feedback (at least on what ads clearly aren't working), and google would have even more insight into my brain ;-)
All Comments
The personalization we are looking for requires automation of computer knowledge about us. I want to vote up and down ads that speak to me. I want my share public Internet info (rss feeds to my blog, Twitter stream, friendfeed, facebook, and google wave) to help identify not only relevant ads, but interesting 2-way driven search.
Look forward to speaking with you more Kevin. Search Victus spiritus monetization web2010 for more info. Or Victus spiritus democratization an economy of minds. Would link them but iPhone is hit or miss with cut and paste
This is obviously a huge opportunity which people have looked at in the past, are currently looking, and have it on their radar screen.
Google is doing to some extent with their GCN (content network) where you can list what you are interested in and the ads will show if an advertiser matches up. Some other targeting groups are trying to institute a user-initiated system as well.
The big issue here is that people are not always in market for the same thing every day and what people want change at a moments notice. Once a user sets his preferences for ads, then he forgets and 6 weeks later, he's still using the same preferences. Problem #1.
Another problem (#2) is that no one ad serving system or ad network controls 100% of display ads. Unless each ad network and server taps into this 3rd party behavioral "bank," then this idealistic targeting becomes a moot point.
Another problem (#3) is that you need to get consumer buy-in and it becomes a chicken/egg scenario. The system is only as good as the amount of advertisers and the amount of consumers using the system.
Lastly, problem (#4), consumers do not know what they want. People say they know what they want in some instances but the chances of people buying exactly "that" is actually lower in aggregate than one may think.
Even with all of the above problems, I still like this opportunity and has the potential of becoming a grand slam. Nevermind privacy legislation that is on its way and other forthcoming hurdles - this could be a big opportunity.
As mentioned above, there are a few players seriously looking at this, but I believe that the ocean is large enough for a few fish.